Dove is pretty known for the heart wrenching ad campaigns and might even been credited with shifting the beauty conversations away from models and on to real women.


This ad is really no different – it really tugs are the heart strings! Even Big&Tall shed a tear.


Dove launches its Choose Beauty campaign and as part of the campaign the soap maker hit up 5 major cities to scope out some real women. San Francisco, Shanghai, Delhi, London and Sao Paulo were all on Dove’s Choose Beauty road trip.


The campaign targets women in local shopping areas and were filmed walking up to two doors marked “average” and “beautiful” – when the women walked through their chosen – Dove was on the other side waiting to get the reaction and reason for choosing their doors.