Fake News Is So Hot Right Now, According to Topshop

In addition to CNN and Hillary Clinton, your legs can now be literally labelled as “fake news.”

The retailer that graced our wardrobes with jeans featuring knee windows, is back at it again. Seemingly inspired by the dumpster fire that was 2017, Topshop has released a denim look perfect for irony-loving journalists and #MAGA supporters alike. From the front, the jeans appear no different than any other mid-rise straight leg pair of everyday denim—but running down the side is a ribbon of words in white font. The embellishment appears similar to what President Donald Trump must see when he watches the news ticker at the bottom of CNN and MSNBC, replacing headlines with all-caps repetitions of the term “fake news”—a combo of words that Trump claims to have invented.

“The media is really, the word, one of the greatest of all terms I’ve come up with, is ‘fake,’” Trump said in an interview with Republican politician Mike Huckabee on the Trinity Broadcasting Network. “I guess other people have used it perhaps over the years but I’ve never noticed it.”

Trump hurls his fave comeback so frequently that last year, “fake news” was named the word of the year by Collins Dictionary. As Zoolander‘s infamous (fictitious) fashion icon Mugatu would say, “Fake news is so hot right now.”

Tapping into this trendy, not-so-new term, Topshop’s Moto jeans, which retail for around $112 ($90 USD), are a true statement piece—and by statement, I obvs mean a comment on the sad state of affairs that we are all in.

And you best believe that Twitter users had a lot to say about this month’s hottest new WTF item.

.@topshop previewing 2018’s journalism chic with these #fakenews jeans. INCREDIBLE.https://t.co/7wyzE1FvVg

— Saskia O’Donoghue (@SaskiaODonoghue) December 19, 2017

2018 is too silly. https://t.co/NAE3mZhxVe

— Mike McLeod (@mikemuon) January 8, 2018

Me: This is utter bullsh…
*matching covfefe bra and knicker sets go on sale*
Me: I’ll take two. https://t.co/nvvq90n25j

— Esyllt Sears (@EsylltMair) January 8, 2018

But some were quick to point out that these jeans say a lot more than just want is printed on them.

When the Leader’s slogans become normalized to point of commodification (“fake news” used to sell jeans). Cc: @JasonSchwartz https://t.co/Jhomcpsg1p

— Ruth Ben-Ghiat (@ruthbenghiat) January 7, 2018

Because the disintegration of truth, science, and journalism is so fashionable. Give me a break @Topshop https://t.co/n3t4RHn9Ys

— amanda goodfried (@AGoodfried) January 7, 2018

Jokes can spread and eventually become things that people spread as facts. It’s damaging to journalism, period.

— chevito (@luxalix) January 9, 2018

If these jeans are just what your 2018 wardrobe needs, best snap up a pair quick. With Trump’s promise to hold “The Fake News Awards” on Jan. 17, you can bet that these pantaloons are going to fly off shelves.

The Fake News Awards, those going to the most corrupt & biased of the Mainstream Media, will be presented to the losers on Wednesday, January 17th, rather than this coming Monday. The interest in, and importance of, these awards is far greater than anyone could have anticipated!

— Donald J. Trump (@realDonaldTrump) January 7, 2018

Now all we have to do is wait for the inevitable “covfefe” coffee maker and “easy D” sex toy. What a time to be alive.

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