North West is Kim Kardashian’s true mini-me!

 

Five-year old North West has landed her first ever solo cover for WWD Magazine and looks ridiculously cute.

 

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Move over millennials, a new generation is coming of age. At five years old, North West, the famous daughter of Kim Kardashian and Kanye West, has captivated the digital realm with her cross-generational appeal. Without a public Instagram or YouTube channel of her own, she’s too young to fully understand what a digital footprint is. And yet, hers is already wildly popular. We’ve watched North West grow on Instagram and “Keeping Up With the Kardashians” and magazines — here, she poses for her first solo cover. Her distinct fashion sense belies her age, and lately, so does her eye for makeup. West, whether she knows it or not, is at the forefront of a generation that is highly connected, engaged with fashion and beauty and individualistic in style. Called Alpha, signifying a new beginning, this age group is unlike any the world has ever seen. And combined with Gen Z, their slightly older counterparts, their numbers are strong. According to the U.S. Census Bureau, in 2025, people aged 17 and under will comprise 43 percent of the U.S. population. Already, they are significant consumers of beauty: According to NPD, 69 percent of Gen Zers use color cosmetics and 68 percent have a skin-care regimen. With numbers like that, Alphas and Gen Z are expected to have a sociocultural and economic impact equal to that of their parents or older siblings, the Millennials. Read more on WWD.com, link in bio. Report: @alexa_writes : @jucophoto set design: @lizzielang hair styling: @chrisappleton1 makeup: @maryphillips #wwdbeauty

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According to Harper’s BAZAAR, “The cover story explains how West’s generation, dubbed Alpha, is already making waves for their distinct taste and interest in fashion, beauty and style.  By 2025, half of the U.S. population will be under the age of 17, making Alpha and the slightly-older Generation Z that never lived without access to YouTube tutorials, Instagram influencers or Snapchat filters.”

 

 

 

 

Alexa Tietjen for WWD Magazine writes, “Move over millennials, a new generation is coming of age.  At five years old, North West, the famous daughter of Kim Kardashian and Kanye West, has captivated the digital realm with her cross-generational appeal. Without a public Instagram or YouTube channel of her own, she’s too young to fully understand what a digital footprint is. And yet, hers is already wildly popular.  We’ve watched North West grow on Instagram and “Keeping Up With the Kardashians” and magazines — here, she poses for her first solo cover. Her distinct fashion sense belies her age, and lately, so does her eye for makeup.”

 

Kim Kardashian had a proud moment on Instagram, “My most stylish and beautiful baby girl North shot her 1st cover for @wwd!!!! She loves fashion & beauty and has so much fun doing this! * I toned down the color of the cover just to blend in with my IG feed so don’t repost this front cover but swipe to see the original and more pics from the shoot!”

 

 

Kim later tweeted, “All she wanted was nachos on shoot day and we made that happen! Thank you WWD for capturing these amazing memories for her.”

 

Filed under: Kim Kardashian, North West