It’s no lie that Ed Sheeran loves his Heinz Ketchup. A few weeks ago, Heinz announced that they would be making a limited edition “Heinz Edchup” bottle to celebrate his love for the condiment. They now have a new commercial that sheds some light on how this all started. The commercial is a recreation of a DM that Ed sent to Heinz, that Ed reads while acting out.

It starts with him reading the first line of the message

“I’ve got an idea for a Heinz ketchup commercial…”

Then the next 70 seconds is pure Ed Sheeran magic.

Filed under: Commercial, Ed Sheeran, heinz, ketchup