Drake and LeBron James have officially teamed up on LBJ’s Uninterrupted Canada.

 

 

Drake will not act as part-owner and promoter for the digital platform and according to The Hollywood Reporter, “The deal will see Drake become a part owner and promoter for Uninterrupted Canada as he unlocks doors north of the border for James’ sports media brand, launched in 2015 and now expanding internationally. The star-fronted Canadian arm, to be led behind the scenes by CEO Scott Moore and chief content officer Vinay Virmani, like its U.S. counterpart will allow Canadian athletes to speak directly to fans via content from video shorts to features.”

 

As Billboard explains, “Uninterrupted is an athlete empowerment media brand that launched in 2015 and allows players to produce content and connect directly with fans and the public without any middle man. The Canadian branch will be headed by CEO Scott Moore and chief content officer Vinay Virman.”

 

 

In a press release, LeBron explains, “When we started Uninterrupted, it was to give athletes a platform where we could share our stories and connect with our fans in a way we never had before.  It’s exciting to see that idea now leading a whole new era of athletes around the world feeling empowered to do more and be more.”

 

And this isn’t the first time Drake and LeBron have worked together – back in 2017, they both worked as executive producers on Vince Carter’s documentary, The Carter Effect and Drake also appeared on LeBron’s The Shop, where he spoke openly about his feud with Kanye West and Pusha T.

 

 

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