The North American House Hippo we all wished was real as kids has returned, and this time it’s tackling the issue of fake news.

Back in 1999, the Concerned Children’s Advertisers created the mythical house hippo as a tool to teach kids to not always believe what they see on TV. Fast forward twenty years, and that message is bigger and more important than ever.

The new campaign comes from a non-profit organization called MediaSmarts, and their Break the Fake campaign , which aims to sort fact from fiction in the digital world. According to them, 90% of Canadians admit to falling for information that was later proven false.

Long live the House Hippo!

 

View this post on Instagram

Coming soon to Canadian homes…

A post shared by MediaSmarts (@mediasmarts.ca) on

 

Filed under: Fake News, House Hippo, MediaSmarts