22-year old Alex Fleming, better known as Black Atlass is this month’s ‘One To Watch’ artist!

 

 

Born in Montreal and raised in London, Ontario, Alex is a singer, songwriter and producer, and began making music throughout his teenage years.  While in high school, his music caught the attention of Louis Vuitton and his song, ‘Paris,’ was used for the company’s campaign.  ‘Paris’ was also featured in an ad for a Saint Laurent fragrance and soon after, Alex was flown out to fashion shows and took part in Alexander Wang’s fashion campaign.

 

 

The Weeknd recently signed Alex to his XO Records and previously, has collaborated with Jessie Reyez – their song, titled ‘Sacrifice,’ was featured on the Fifty Shades Freed soundtrack.

 

 

In addition, if you’re planning on seeing The Weeknd live on his ‘After Hours’ tour, looks like Black Atlass will be joining Abel on the road.

 

Regarding his style and music, Alex says, “I want to be regarded as an artist overall in the same way Prince was, so fashion is just as important as the music. The aura that you create when you walk into a room is a big part of an artist’s performance. As corny as it sounds, my art and my vision is my life. I can’t really separate the two—it’s all one thing.”

 

 

Black Atlass will drop his brand new studio album, Dream Awake, on April 3 as well as a new single titled ‘Do For Love,’ which was produced by DannyBoyStyles (The Weeknd’s ‘Beauty Behind The Madness).

 

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‘Dream Awake’ April 3.

A post shared by Black Atlass (@blackatlass) on

 

And it looks like we’re also getting a new music video for a track called ‘By My Side,’ which is also off Alex’s new album.

 

 

In a recent tweet, Alex says, “The album takes you from sunset to 3:00 AM.”

 

 

Check out some of Black Atlass’ previously released records below.

 

Follow Black Atlass on Social Media:

 

Website

Instagram

Facebook

Twitter

YouTube

Spotify 

SoundCloud

Filed under: black-atlass, one-to-watch