She’s an actress, singer, songwriter and businesswoman, her name is Lady Gaga and she’s now the face of Valentino’s new fragrance campaign!


As the Instagram caption reads, “Vibrant, emotional, couture.  Lady Gaga is announced as the face of Valentino Voce Viva, the new fragrance welcoming a spirit of freedom and difference, ideals shared by both Gaga and Pierpaulo Piccioli.”


“Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams.  Expressing the Maison’s values of inclusivity and individuality, Voce Viva celebrates one of the women’s most intimate sense,” reads the brand’s press release.


Gaga was chosen by Valentino for her ‘Italian roots, individually and inclusivity.’  Pierpaulo Piccioli previously shared kind words about the singer, “Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for. I am so proud for having her in.”



As for Gaga, she is no stranger to Valentino.  She’s worn multiple outfits from the brand during red carpet appearances to promote A Star Is Born.  She wore a feather gown at the Venice Film festival in 2018 and in 2019, she wore another Valentino gown when she accepted ‘Best Original Song’ at the 76th annual Golden Globe Awards.


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The new Valentino campaign will debut sometime in September.

Filed under: lady-gaga, valentino