If you’re a fan of hot sauce and Ed Sheeran, then look no further.  Ed has teamed up with Kraft Heinz and launched a pair of hot sauces named ‘Tingly Ted’s.’






“Insight-led innovation and smart collaborations like this one are fuelling growth at Kraft Heinz, which is why, when Ed told us he wanted to make the ‘ketchup of hot sauces’, we jumped at the chance to make it happen.  We both wanted a delicious hot sauce that could go from morning eggs to late night snacks, and everything in between. It didn’t exist before.  Ed’s vision, combined with our size, capability and sauce know-how, felt like the perfect recipe,” Cristina Kenz, chief growth and sustainability officer at Kraft Heinz International, said in a statement.


“I love sauces, that’s no secret.  But the older I’ve got, the more I love and need spice with every single meal.  I travel a lot, so having a bottle in my suitcase wherever I go that can spice up any and every meal seemed like a good idea.  I knew I didn’t wanna do a watery hot sauce, as they usually all get relegated to the same shelf of other random hot sauces.  I wanted to make a sauce that took the same pride of place as ketchup,” Ed says in his promo video which was posted to Instagram.  Watch below.




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A post shared by Ed Sheeran (@teddysphotos)




Unfortunately, Canadians will have to wait to taste them as they’re only available for pre-order in Europe, Australia and New Zealand.  They are priced at about $9.85 CAD for one of each variety.

Filed under: Ed Sheeran, kraft-heinz